Introduction

I had the unique opportunity to capture the raw intensity and dedication of martial artists at Wasatch Combat Sports. This project was not just about filming members in action; it was about encapsulating the spirit, discipline, and welcoming culture of Wasatch Combat Sports.

Project Overview

Client: Wasatch Combat Sports
Objective: To create an engaging video that encapsulates the essence of training at Wasatch Combat Sports while informing viewers of the 4-day free pass promotion.
Duration: 30 Seconds

Behind The Scenes

Shooting in a gym environment came with its challenges. But we focused on the question actions and keeping the tempo fast and engaging.

Key Highlights:

1. Action Shots: From striking to grappling, the video showcases a range of training techniques, highlighting the gym's comprehensive approach.

2. Text Call Outs: To help engage viewers on paid social media, we leveraged text callouts to showcase the wide variety of services provided at the gym.

Paid Social Campaign

Once the video was completed, it was used in a marketing campaign to increase the number of new member signups. Before the campaign was activated we tested and confirmed that we could attribute leads using pixel tracking and sign-ups.

Budget

After reviewing our objective, we started out with a budget of $500 per month which allowed us to keep a close eye on spend before we scaled the campaign.

Conclusion

This project was a testament to the power of storytelling through video. By blending dynamic action shots with personal narratives, we were able to create a video that not only promotes the gym but also resonates with anyone passionate about martial arts.